JUMP

JUMP is a training-focused brand built around consistency, evolution, and experience. Over a decade, the brand was refreshed multiple times to stay current while maintaining a strong, recognizable core—evolving season to season without losing its identity.

As Art Director, I led a team of designers and worked closely with cross-functional partners, operating in a creative director capacity while reporting directly to the CEO. A key focus was elevating elite choreographers as a central part of the experience, positioning them as a defining feature of the product. Through close collaboration across design, photo, video, styling, web, UI/UX, and production, the brand was expressed consistently across campaigns, digital platforms, and live events—helping establish JUMP as the leading dance convention in the industry.

Key Contributions:

Photo: Tigran Tovmasyan
Video: Dane Wagner & Naeem Munef
Editing: Jesse Ballantyne
Apparel: Lauren Bennett
Production: Jeff Stroming