Kaos
KAOS is a premier hip-hop dance event rooted in street culture and led by some of the most influential voices in the space.
KAOS is a hip-hop–focused dance event created to celebrate the roots of street culture while opening the door to a wider, mainstream audience. Launched in 2018, the brand was built to feel authentic and grounded, balancing raw energy with a refined presentation that could live comfortably across studio, street, and stage.
The full creative brand was developed from the ground up, shaping the visual identity, tone, and overall experience. In collaboration with photographers, editorial-style shoots were created to capture the intersection of hip-hop, streetwear, and movement. The work focused on building a culture that merged the street dance scene with studio training and commercial performance, creating a space where those worlds could meet naturally.
Key Contributions:
Photo: Tigran Tovmasyan
Video: Dane Wagner & Naeem Munef
Editing: Jesse Ballantyne
Apparel: Lauren Bennett
Styling: The Moody Closet
Production: Jeff Stroming
